In this blog, we interviewed one of our youngest #YesSheCan inspirational women, Eve Young, who works as an apprentice for digital marketing app CampaignHero. Eve told us all about her dynamic role working as a Customer Success Executive, which is providing the foundations for what is sure to be an illustrious career. Showing that career success can begin in the male-dominated tech industry at such a young age has inspired us, read on to find out more….
Can you tell us a bit about your career?
My name is Eve and I am a 17-year-old apprentice at CampaignHero, an app that aims to help SMEs do digital marketing better. We aim to make digital marketing: simple, fun and rewarding through our innovative tech, engaging approach and amazing user support.
In order to succeed in this role, I’ve developed a range of technical skills and built on my affinity with software to help deliver amazing customer experiences at scale. For example, I work with a range of different programs - like Intercom, our customer support tool that gives us a 360 view of our customers and Filmora, where I regularly create and edit engaging video content.
Coming from a background in retail, I found the move to technology challenging at first however I’ve enjoyed proving that just because a role has complexity, that doesn’t mean you can’t learn what’s required with the right tools, framework and attitude. I think it’s important more young people become familiar with the tools and trends shaping the industry as early as possible.
As a Customer Success Executive at CampaignHero I’m responsible for ensuring our users have a great experience, I spend my time often engaging with users via live chat, answering questions or creating video explainers. As our products and the advertising world continues to evolve, it’s important that I constantly self-educate, based on the latest issues and industry developments. I also help develop new campaigns for our users, to promote their businesses online as efficiently and successfully as possible.
‘I think it’s important more young people become familiar with the tools and trends shaping the industry as early as possible.’
What is a typical day in your career?
I start off the day by sending out a daily report which includes an overview of the key user engagement metrics. I then dedicate time to responding to urgent user questions via our in-app chat, I also make and edit a range of different videos – these can be tutorials, insights into new app features and so on. I import the footage I have taken, edit it together, render the edit and export the final assets, which I share on many of our social channels to inform our users of what our app does and how it can benefit their business.
If a client has requested for me to set up a campaign for them, I assist them with this and support them in achieving their goals.
How did you get to where you are now and did you face any challenges along the way?
I started at Nescot College where I completed a year of Creative Media, however, I knew I didn't want to go into the film industry, which the course was geared towards. I wanted to do the technical work as I knew I would be a lot better at it and would be able to prove myself. I decided I should start something completely new to build up my technical skills, so I decided to get an apprenticeship in Digital Marketing. It took me some time to find a role that matched my ambition and would provide me with the opportunity to develop my skills, so when CampaignHero came up I knew I had to take it as they had everything I was looking for. I’m so glad I joined CampaignHero because they are a very diverse company, who don’t believe in stereotyping, so everyone is treated the same.
What is your biggest achievement in life?
My biggest achievement in life is reaching where I am now, in a job that I have a genuine interest in whilst being surrounded by genuine people who understand what I love to do. In the short term, I am hoping to broaden my vocabulary and knowledge around Facebook Ads as a platform as I’m currently just working on Google Ads.
What is the biggest lesson that you’ve learnt along the way?
I have learnt that there’s nothing you can’t achieve and you’re never too busy to make time for activities and jobs you love doing, it’s very important to get your work done but it doesn’t always have to be in ‘exam conditions’ you can spice it up a bit. For example if you are a parent/single parent and you have young children, get them involved - it’s a good way to get them into the tech industry as they learn along the way.
Do you have a mantra you live your life by?
‘Enjoy your life and live every day like it’s your last’ I like this quote because it’s so true you never know what’s going to happen after you wake up, I have always lived my life like it’s going to end tomorrow. I like to spend most of my time with family just in case anything does happen.
What three tips would you give to young females starting their careers?
Always do the best you can in whatever career you’re in. Don’t allow people to tell you that you can’t do something because you’re female or because they believe you’re weaker than themselves - prove them wrong.
If you don’t understand something, do ask, it’s not going to give an impression that you’re weak it will show you want to learn more to become the best you can be.
What is the best bit of advice that you have ever been given?
‘If you want to be successful in this world, follow a passion not a paycheck’
Can you talk about one woman who has impacted your life?
My mum has impacted me a lot because she used to be a single mother with 7 part-time jobs, a mortgage, a car to run, swimming lessons and all the things 2 young girls want to do at 2 1/2 and 5 years old. She managed to do this for 7 years until she met my step-dad. He was a massive help to my mum and allowed her to complete everything she wanted to do without the stress. She is now a self-employed driving instructor who has taught my sister and is currently teaching me to drive. She has shown me that you can be at your very lowest, yet still, achieve your goals even if it takes more time than expected.
What are your key motivators?
The thing that motivates me the most is getting work completed - I don’t like leaving a job half-finished because it then gives you more work the week after so I like to keep on track of jobs the best that I can.
What are some strategies that can help women achieve a more prominent role in their organizations?
Having a supportive family is really important and encouraging self-care is also a big part for some women who don’t believe in themselves, however, there is no reason to not believe you can achieve what you want and a prominent role in your organization would be a great way to show women we can achieve and be just as good at our jobs than men. Get yourself out there even if it is working closely with others or shadowing someone else just taking on board others’ advice can really help you.
‘There is no reason to not believe you can achieve what you want.’
What advice do you have for women aiming for leadership positions?
If you want to enhance your company's performance, you need to encourage more women to take bold steps. Be a positive role model and make big decisions so that other women will feel inspired to speak out and do the same. Also, don’t assume that good work always speaks for itself, sometimes you’ve got to point out your good work for it to get the praise it deserves. If you work the best you can in whatever your role may be, then you always have a chance to exceed expectations.
If you've enjoyed Eve's story, we have so many more amazing women on our blog- check them out!