Vicky Limb: “Your win is just around the corner”

Vicky Limb has built a career around helping others. Initially being a careers advisor she built the groundwork and developed the skills necessary to start her own coaching business She Evolves.


Being a mindset coach, Vicky helps women to get the best out of themselves and to grow in their careers. Vicky’s background is perfect for the role and the advice she gives in her blog is inspiring on a number of levels.


Can you tell us a bit about yourself and your career?

I am a wife and mum to a 12-year-old, 7-year-old and 4-year-old. We live in a very rural location in Lincolnshire. My career spans 13 years in Careers Guidance which started in 2005 when I applied for a job raising peoples awareness to adult learning provision in a seaside town.


This soon developed into a careers advice role supporting a community provision for Post 16 members of the community to upskill and gain advice and guidance on further education or employment options. Further funding changes and development of the provision I became a Manager of advice and guidance contracts, running a local training and development centre for post 16’s, mainly unemployed individuals, adult returners, career changers. I had a small team of advisors and admin staff.


How did you get to where you are now and did you face any challenges along the way?

In 2016 I returned to work following a career break and was employed to deliver a 3-year project called The Greater Lincolnshire MOVE project raising the aspirations of people furthest from the labour market. In 2018 I was made redundant which opened the doors to self-employment.


Now I’m a freelance Coach to female business owners.

The decision to go freelance was an easy one. However, I knew there would be a host of challenges along the way. Not all of them I had accounted for! The challenges have been and continue to be:

  • identifying clearly with my ideal client/audience

  • harnessing social media in raising my profile, building connections, promotion of business, knowing which ones to use

  • personal branding

  • planning my time around family commitments

  • strategic planning for income generating activity

  • overcoming the fear of failure and not being good enough

  • pricing my work

  • overcoming limiting self-belief

  • lead generation

  • spinning so many plates

  • keeping my own books

  • understanding and applying sales funnels

  • the pressure to run before walking

  • limiting finances whilst you are building your business

  • underestimating how long it would take to get off the ground

  • The list can go on - but I think you get the gist!

Can you talk about one woman who has impacted your life?

Hell yes! My Nan Muriel. Sadly I lost her late in 2018. She was born in 1920 and lived to 98.


She bagged herself a career in a man's world during the war working on Halifax Bombers. She was an intelligent woman and the Managers soon realised her capabilities and promoted her to Inspections. This meant she would be scrutinising the men’s work and would have the final say if their work wasn’t up to scratch. She would have been paid significantly less than her male counterparts back then but she had the respect of her seniors.


She was a shy reserved woman who showed an enormous amount of resilience throughout her life. But she had an unreserved amount of belief in her capabilities. What she didn’t know but wanted to know, she would find out, study, read and learn. She had taught herself to read by the age of 5. Her mother didn’t want her starting school too early, so she was a late starter for her age, but academically she was top of the class!


I thoroughly loved listening to her stories and never really comprehended how much she influenced me as an individual my personality, my values and morals.


What are your key motivators?

I have recently read a book called the Go-Giver and it has given me permission to be value led as a person and business. I have been led to believe if you give too much away people wouldn’t want to pay for my coaching services. Couple that people telling you not to give anything away and monetise everything. It was really conflicting with my values as a person.

Now my motivations are to support as many women, at any stage of business with lots of useful content and support and the women who want a greater amount of coaching will come forward.


To round that off – my motivators are helping any women in business to develop their mindset into one that serves them better to make braver, bolder decisions that accelerate their business forward. I can highly recommend Go-Giver by Bob Burg.


What are some strategies that can help women achieve a more prominent role in their organizations?

They have to work on themselves. Work on their mindset. Stop believing their peers are more capable, qualified, experienced than they are and cut themselves some slack.

Imposter syndrome is a thing. If you can relate to feeling a fraud, always winging your job, undervaluing yourself, comparing to others, then recognise this as your mind monkeys are wreaking havoc on you and work out some strategies for getting back control. Reframe your thoughts with positive ones and validate yourself by concentrating on your achievements in balance with your goals/aspirations.


What three tips would you give to young females starting their careers?

DO NOT undervalue your skills, strengths, abilities. Too many young females who have achieved excellent qualifications still won’t put themselves forward for positions they are absolutely fit for. Get out of your own way and bloody go for it! Don’t settle for lower and decide it will be ok to work yourself up the ladder! The guy/gal that made a conscious decision and took the risk to apply for a job in line with or above his/her qualification level wasn’t put off by the fact they didn’t meet the essential criteria, they valued themselves enough to take the risk and deal with what came their way. They were not afraid of failure, they were seeking the thrill! BE THAT GUY/GAL!


DO NOT compare yourself to anyone other than you. It is a debilitating and limiting habit to be in when you are of the belief someone else is more experienced or qualified than you. Stop it!


Believe in what you have already achieved, you’ve come a long way and are worthy of the position!


DO NOT be afraid of failure. See setbacks as life lessons. Learn what you can from them and get on with the next challenge. So you didn’t get that job, that promotion. Don’t agonise over it. If you know you did the best you could or assume you could have done better either way. Take the lesson, eyes forward. Your win is just around the corner!


To read more about life coaches who empower women, make sure to check out Sarah May's blog.

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